Abreeza – being developed as Davao City’s version of Makati’s Greenbelt, had a pre launch on February 18, 2010 for its future merchants.
Robinsons Retail Group and Starbucks execs were also present. These are two of the future giant merchants of Abreeza. The main department store will be operated by Robinsons while the world renowned Starbucks will make Abreeza as its very first home in the island.
This is the very first partnership (merchant store) between Robinsons and Ayala which are known to be top competitors in the real estate scene in the country (especially condominium projects).
Starbucks Abreeza, on the other hand, is the very first SB franchise in Mindanao. SB execs claimed that they waited for the local market to be matured before they cash in their investments. SB is a bit late in the Davao coffee culture scene and I hope they can compete with their local counterparts. The coffee culture in Davao is comparable to Manila or Cebu. When you visit Davao, you can see local coffee shops on almost each city’s blocks.
Abreeza is being positioned to be the best mall in Davao City.