I was browsing the net online when I bumped into this news article from Manila Bulletin talking about the same topic I have previously posted. Davao’s bid to host MICE 2012. Anyway, it talked about our city’s campaign which is dubbed as “Make It Davao Now”.
Anyway, here’s the article courtesy of PNA and Manila Bulletin.
Key tourism players gear for ‘Make it Davao now’ event
January 29 – DAVAO CITY (PNA) – “Make it Davao now!” is the battlecry of key tourism players here saying that this city is ready for the big event.
The tourism industry players of this city bonded together upon invitation of the Department of Tourism (DoT) to carry a major publicity campaign during the Philippine MICE convention (Meeting, Incentives, Conventions and Exhibitions) in Subic, Pampanga from February 4 to 7.
Gene Bangayan, president of the Davao Tourism Association (DATA), said they would like to bring the readiness of Davao to MICE participants in Subic as they will bid for the same event in 2012 competing against emerging destinations like Camarines Sur and General Santos City passing through a stringent selection process.
She said there are six destinations in the Philippines to become future host of MICE aside from Bohol, Iloilo and Cebu. Art Boncato, Davao City Convention and Visitors Corporation chair, said hosting the Asean Tourism Forum here in 2006 has proven that the city is ready for any event.
He said in the first International Tourismus Bourse (ITB) Asia in Singapore, Lee Choon Long, organizer of the World Tourism Congress, expressed deep admiration for Davao after staging that event.
Mary Ann Montemayor, former chair of the BIMP-EAGA tourism council and of the Small Hotel Association of Davao, said the MICE is a $300-billion industry.
“If the Philippines could get a share of about $3 billion that would also benefit Davao with the ripple effect on hotels, restaurants, souvenirs shops and public transportation that will boost the local economies,” she said.
Although Montemayor said they had been promoting Davao for the past three years as culture adventure destination in line with the Brunei, Indonesia, Malaysia and the Philippines-East ASEAN Growth Area (BIMP-EAGA), it is also important to extensively campaign for this project.
“Davao is ready for a host destination as well like the MICE Conference,” she said. Montemayor said MICE could cushion the negative impact of tourist arrivals. It is corporate and industry driven with a small conference of about 300 to 500 participants, an event of the specialized sector of tourism that require higher standards for meetings and conferences.