We have read several write ups about MICE but does everybody know what MICE is and why Davao is so eager to host the next MICE conference in 2012?
Organized by the Department of Tourism and its marketing arm, the Philippine Convention and Visitors Corp., – The Philippine MICE Conference is a gathering of tourism leaders worldwide. They’ll be discussing about the current tourism market and different opportunities for the $300 billion global MICE industry. MICE stands for (Meetings, Incentives, Conventions, and Exhibitions). Davao City is already the island’s convention capital and one of the Philippine’s key convention destinations but this is just in a local and nationwide level. What Davao is aiming for is to tap the global market and this billion dollar industry.
Philippine MICE 2010 will be held in Subic and in Cebu this 2011. As early as now, Davao City is already preparing and bidding to host MICE 2012.
Is Davao ready for it?
Definitely. We have been host to other international events including the successful Asian Tourism Forum in 2006.
Davao City’s tourism players are consolidating their efforts to create affordable and unique tour packages.
In terms of hotel rooms, we have about 2,700 hotel rooms for the around 500 to 600 MICE attendees. We have more than enough.
In terms of the venue, we have the city’s Central Bank, Davao Convention & Trade Center, several hotel function rooms, and others.
We will also be launching the “Make It Davao” campaign as the city debuts at the Philippine MICE Conference in Subic, Pampanga this year.
Davao City is definitely ready for MICE 2012 and hopefully we will win the bid. The attendees will definitely have an awesome experience from islands to highlands. Davao offers tourist destinations and experiences which can only be found in the city from eco tourism to cultural tourism, from urban destinations to highlands and islands. From sumptuous dishes and exotic fruits. From a laid back and stress free city life to heart pumping eco adventures.