THE Davao Branding System of the Davao City Chamber of Commerce and Industry Inc. (DCCCII) is set to be launched on Monday during the opening ceremony of the Small and Medium Enterprise Development (Smed) Week 2007 at the Activity Center of the NCCC Mall in Matina, Davao City. Smed Week will end on July 21. Leny V. Castillo, member of DCCCII board of trustees, said the Davao Branding System is under the Propel (Promoting Regional Opportunities for Enterprise and Livelihood) Development Program of the government wherein small and medium enterprises in the region, once accredited with the system, will be given benefits.
“The benefits that SMEs will get are the marketing assistance, training, and the priority assistance from our partners,” Castillo said in a television interview, Thursday.
Castillo said that DCCCII is encouraging the SMEs in the region to join the system. She said at present, there are already eight enterprises accredited under the processed food sector.
“After the launching that will be on the 16th, we look forward to sustain this. Tutulungan natin na makakuha ng accreditation ang mga enterprises at hopefully, with the help of our big brothers (products which already had established brands in the market), makarating at ma-recognize ang mga products natin not only here in the Philippines, but also ma-associate ang mga products na ito abroad,” Castillo said.
Meanwhile, Sofronio Jucutan, chair of SMED Week, said the activity will not only be done in Davao, but also nationwide.
“Cebu, Manila, and Davao will have their respective activities during the SMED Week,” Jucutan said.
Jucutan said during the event, they will award the most outstanding SME and the most friendly SME.
“Para sa mga SMEs na nagsisimula pa lang, we can also help them because we have a fund-sourcing activity wherein the DTI and the Masikap will assist them to source out funds,” Jucutan said, adding that among the highlights of the Smed Week include the free business and technical clinic, trainings, market linkages, exhibit, and business conference.